About CEO

About CEO

Mr. Shoaib Ahmed Faridi is a renowned indirect tax expert and the founder of Ms. Sales Tax Advisory Services, ranked among the top 10 tax advisory firms in Pakistan.

He is celebrated for his innovative, swift, and disruptive approach to minimizing tax risks and maximizing returns. With over 30 years of experience, Mr. Faridi has provided consultancy to both public and private sectors, including industries such as:

Textile, Auto parts, Logistics, Boards of revenue, Private associations and chambers

His relentless pursuit of excellence has consistently solved complex challenges across these sectors.

Publishing Contributions

Since 1998, Mr. Faridi has been the sole authorized translator and publisher for FBR (formerly CBR – Central Board of Revenue). He has published several editions of the Sales Tax Act 1990 in Urdu, aimed at simplifying tax laws for taxpayers.

Publications:

  1. Sales Tax Act 1990 with Urdu Translation:
    • First Edition: Upto Dec-2001
    • Second Edition: Upto 10-Jul-2002
    • Third Edition: Upto 31-Jul-2003
    • Fourth Edition: Upto 15-Dec-2004
    • Fifth Edition: Upto 31-Dec-2005
    • Sixth Edition: Upto 2015-16
  2. Compendiums:
    • A Compendium of Sales Tax Law of Pakistan (1983 to 31-Oct-2003)
    • A Compendium of Sales Tax Law (Upto 15-Oct-2005)
  3. Guides:
    • Exporters’ Guide
    • Importers’ Guide
    • Retail/Wholesale Guide

Association with Professional Bodies

  • Advocate, Sindh High Court Bar
  • Member, Karachi Tax Bar Association
  • Former Member, Board of Governors for Law Colleges affiliated with University of Karachi

Membership in International Networks

  • World Cargo Alliance (WCA)
  • Multimodal Transport Group (MTG)
  • Professional Forwarders International (PFI)
  • China Global Logistics Network (CGLN)
  • Life Member, Karachi Council on Foreign Relation Affairs and Law

Affiliations with International Bodies

  • International Air Transport Association (IATA)
  • International Federation of Freight Forwarders Association (FIATA)

Associations with Trade Bodies

  • Honorary Advisor, KCCI (2000 to present)
  • FPCCI Standing Committee on Liaison with Government Agencies
    • Chairman: 2004-2009
  • KCCI Standing Committee on Sales Tax Chairman
    • 2015-16, 2016-17, 2021-22, 2022-23